Here are some of the main reasons why you should optimize your website for long tail keywords:
• Long tail keywords lead to higher conversions. Visitors arriving via multi-phrase searches are much likely to make a purchase or convert on affiliate programs By targeting these longtail phrases, you are effectively targeting a market of potential buyers.
• Long tail Keywords are much easier to rank. It is much easier to make your website rank well on search engines for longtail keywords because of the generally weaker competition. (Unless you have something very specific like a name - e.g. Robert Robertson you are unlikely to get first place rankings due to the immense numbers of website now on the internet)
• More Visitors to your website. Targeting long tail keywords will gradually lead to more search engine traffic because you’ll have a lot of pages indexed and ranking for specific phrases related to your website/business. This means increased visibility and therefore a much larger amount of search engine traffic.
• Higher monetization potential. Search engine visitors are very valuable because they are targeted individuals who are looking for vcery specific information and, therefore, are much more likely to click on contextual ads or subscribe to your site newsletter or blog feed. This grows the audience allowing you greater potential for making money in the long run through product sales or the use of third-party advertisements.
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