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Now gets take a look at External Linking. Now what do I mean by this?
Any website or blog will flourish more easily with good linking. Remember in my last blog I did the illustration about using well known movie stars?* Whatever your site is doing, whether it be information only, selling locally, nationally or internationally, your own products or other peoples, it matters not. What does matter, however, is how many people find your website. In, fact, it doesn't only matter - its VITAL.
So having your own website to sell your own products has only one real pitfall as I see it but it is a very large pitfall .... that is why I cannot emphasise enough that if you cannot afford large scale advertising or are not selling a product locally where you can use directories and have minimum advertising costs. Then your main headache will be getting enough traffic to your site to make decent sales. (please don't assume that because you are not selling locally that free directories are not for you - they certainly are and nationwide ones are very useful indeed).
Search engines work by spidering the contents of web pages. Google, for example, will run across web pages looking for keywords and links. Sites are then indexed - rather like the beginning of a book - according to their content, links, traffic etc. so that popular and more professional or should I say 'search engine friendly' sites will come first in the index. When a search is made via the search engine, the engine sets off to look for related words. If your site has great keywords in the right place and has lots of good quality links as well as excellent content then the search engine will choose your site above others. There are no miracles here, nothing but persistence, good knowledge of what you are doing and hard work will get you what you want. Remember the competition is immense. If you can afford it get some additional tools which have been created by experts you will certainly gain a massive head start which can help you advance quickly and with the greatest success
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New web sites can be live for weeks before Google or other any other search engines to visit. You can improve this by 'Linking to an existing site.' How is this done? One way is to join a forum group related to your website topic or niche market. Participate in their discussions and then before you leave sign the post with a link to your website. Don't spam these forums it will only lead to problems. Also only participate in online discussions if you have something useful to say. The more well known and popular forums will mean Google will quickly pick up the link to your site. Always remember Google likes quality links.
More about good quality backlinks coming soon
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I agree that external linking ranks high priority when it comes to getting your site recognized in the search engines - likely even more important than on-page optimization.
ReplyDeleteLinking to existing sites, particularly those with high Alexa ratings will buy you link juice and increase your popularity. It all takes "work" cruising around the web for like minded blogs, forums and websites.
Another technique I have used is to set up my own free blogs linked to a new website. The blogs work as feeder sites in a kind of "micro web-ring". Not only do they feed traffic, but they give that much coveted "link-Juice". Blogs have that unique power to get noticed right away since they "Ping" the services each time a post is published. If the content is on-point with the site you're trying to promote and is freshly updated regularly, you can get a new site recognized very quickly.
Another technique that brings these two methods together is to use some of the free tools provided by the major search engines like Google and Yahoo. These powerful free tools are "Google Alerts" and "Yahoo Answers". There are others but these are probably the most useful.
Properly used, these tools will simplify the work you need to do finding those powerful "hotspots" where you want to post your message.
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